![]() Imagine if my car needed to call up the (now defunct) Saturn Activation Servers every time I put the key in the ignition. GM recently shut down their Saturn divison. It suffers from the same problem as all activation-based DRM: If Blizzard goes out of business or decides to shut down their activation servers, the installation DVD becomes a worthless coaster. ![]() In fact, it’s exactly the sort of onerous DRM system which is inherently unethical. Starcraft II, due out on July 27, requires a one-off activation and a registered account. So Frank Pearce is absolutely right: DRM is a losing battle. Third, Pearce’s assessment is correct: The best way to encourage people to be legitimate customers instead of pirates is to (a) make them want to be your customer and (b) offer a superior product. You have a right to the fair use of copyrighted material you buy, and DRM strips you of those rights. Second, even if a foolproof system of DRM were to be created (and Ubisoft may be coming close by treating single player games as if they were multiplayer games), the nature of DRM is deeply inimical to the rights of common citizens. The pirates, after all, strip the DRM off the games and no longer have to deal with any of its hassles. “We need our development teams focused on content and cool features, not anti-piracy technology.”įirst, the only people DRM actually hurts are legitimate customers. If you start talking about DRM and different technologies to try to manage it, it’s really a losing battle for us, because the community is always so much larger, and the number of people out there that want to try to counteract that technology, whether it’s because they want to pirate the game or just because it’s a curiosity for them, is much larger than our development teams. “That’s a battle that we have a chance in. “The best approach from our perspective is to make sure that you’ve got a full-featured platform that people want to play on, where their friends are, where the community is. Frank Pearce, executive producer of Starcraft II and co-founder of Blizzard, told : ![]()
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